Backes & Strauss partner English National Ballet

October 7, 2013

Press Releases

Backes & Strauss partner English National Ballet

Backes & Strauss New ambassador Tamara Rojo

Backes & Strauss New ambassador Tamara Rojo

Backes & Strauss is delighted to announce its partnership with English National Ballet.

The partnership will involve a close collaboration between the two companies both in the UK and internationally. Tamara Rojo, Principal Dancer and the Artistic Director of ENB will become the ambassador for the very feminine Victoria collection.

“I am thrilled to be working so directly with a brand with a rich history and heritage and I can relate very easily to the Victoria collection which represents the grace, finesse and precision that is central to the world of ballet” stated Rojo.

Vartkess Knadjian, CEO of Backes & Strauss, added that as a company proud of its British heritage we are delighted to be associated with English National Ballet; the quintessential British dance company that through its creativity broadens the appeal of ballet throughout the world.

About Backes & Strauss

For over two centuries, Backes & Strauss has constantly looked forward, pioneering new diamond cutting techniques and enthralling connoisseurs with its compelling designs.

Today, Backes & Strauss is part of the Franck Muller group. Backes & Strauss and The Franck Muller Group are masters of the art and science of their respective crafts. While Backes & Strauss is occupied with light and Franck Muller is concerned with time, both share a devotion to mathematical precision.

The result of this meeting of masters is a collection of timepieces so intricate, they are veritable masterpieces both inside and out.

About the Victoria Collection

Drawn from the Backes & Strauss archives, a 19th century brooch with two linked hearts was the starting point for today’s Backes & Strauss sumptuous Victoria diamond watches. Those linked hearts are now fully intertwined and they have become their own motif, repeated again and again in a circle of everlasting love, like that of Queen Victoria for her husband Albert. She was so smitten with him, she proposed the second time they met.

About English National Ballet

English National Ballet brings world class classical ballet to the widest possible audiences delighting them with the traditional and inspiring them with the new. Under the leadership of Artistic Director Tamara Rojo, it aspires to be the most exciting and most creative ballet company in the UK.

About Tamara Rojo

Trained in Madrid at the Victor Ullate School, she is the Artistic Director of English National Ballet as well as performing with the company as a Principal dancer. Tamara has been repeatedly recognised for her artistic excellence and elegance. She won several ballet awards internationally which highlight her fantastic creativity.

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