BBC iPlayer breaks records as ballet draws over half a million viewers

January 18, 2011

Ballet, Ballet News, Press Releases

  • The Royal Variety Performance 2010, starring Royal Ballet Principal dancers Lauren Cuthbertson and Nehemiah Kish, drew an iPlayer audience of 595,000 and made it into the top 20 TV programmes for December 2010, beating EastEnders !
  • BBC iPlayer notched up a massive 145 million requests for programmes in December 2010, breaking its own record for the third month in a row
  • Requests for BBC programmes on BBC iPlayer up 27% from this time last year
  • BBC iPlayer on Sony’s Playstation 3 received record numbers of requests, 31% up month on month to a new high of 7 million requests

Fresh off the back of celebrating its third birthday, the BBC iPlayer broke records for the third month in a row, topping over 145 million requests for programmes during December 2010.

This new record is up 27% from December 2009 and includes new individual records for total amount of TV requests (89.7 million), total requests for programmes through BBC iPlayer on Virgin Media (23.9 million) and total requests for programmes through BBC iPlayer on Sony’s Playstation 3, (7 million) up 31%, month on month.

Daniel Danker, General Manager, Programmes and On Demand, said: “These figures are a fantastic way to start the new year and I’m looking forward to building on these while we continue to evolve and improve BBC iPlayer. In December we saw huge growth of BBC iPlayer on game consoles, connected TVs, and mobiles phones. We’re seeing impressive audience appreciation for our TV and mobile experiences, and I anticipate that growth on these devices will significantly outpace traditional BBC iPlayer use in 2011.”

Jana Bennett, BBC Director of Vision, added: “Large numbers of viewers watched the BBC’s channels this Christmas but at the same time a record number were also using BBC iPlayer. This shows how complementary and essential BBC iPlayer is as part of today’s viewing.”

The full Top 20 TV Programmes, Dec 2010

Top Gear USA Road Trip – 1,294,000
Top Gear Middle East Special – 1,260,000
The Apprentice Series 6 Episode 12 – 892,000
The Apprentice Series 6 Episode 9 – 849,000
Come Fly With Me Episode 1 – 783,000
The Apprentice Series 6 Episode 10 – 718,000
The Apprentice Series 6 Episode 11 – 718,000
Doctor Who A Christmas Carol 25/12/2010 – 716,000
The Apprentice Series 6 The Final Episode 14 – 624,000
EastEnders 25/12/10 – 610,000
The Royal Variety Performance 2010 – 595,000
Michael McIntyre – Hello Wembley! 03/12/10 – 590,000
Russell Howard’s Good News Series 3 Ep 8 – 583,000
EastEnders 27/12/10 – 525,000
EastEnders 28/12/10 – 520,000
EastEnders 26/12/10 – 510,000
EastEnders 21/12/10 – 495,000
EastEnders 14/12/10 – 493,000
EastEnders 17/12/10 – 490,000
EastEnders 13/12/10 – 481,000

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