BBC Worldwide today launches the first ever free-to-play online game based on the BBC’s hit entertainment show Strictly Come Dancing.Strictly Keep Dancing is available now to UK players at Strictly Keep Dancing and goes live at the same time as its American version Dancing with the Stars: Keep Dancing, which also launches in the U.S. today, coinciding with the 14th season of Dancing with the Stars on network channel ABC. Players in each territory will have access to both versions.
For the first time ever, fans of the show and social gamers from around the world will be able to take their moves to the dance floor, partnering with professional dancers from the show Artem Chigvintsev, Natalie Lowe and Pasha Kovalev and competing against friends and fellow fans to take home the coveted glitterball trophy. The game allows players to customize their personal avatar with Strictly’s makeup, hair and fantastic costumes. Sequins, heels, hair, lipstick, nutrition, publicity and more, make the experience as authentic as the television show. Players will learn different dance routines including the Samba, Jive, Tango and more, all while customizing each step to complete their dance routine.
Robert Nashak, EVP, BBC Worldwide Digital Entertainment & Games, says: “Strictly’s Dancing with the Stars brand is a global pop culture phenomenon and developing this game has been a major initiative for our business. We’ve tried hard to create a fun and authentic experience that fully engages players in everything that it takes to be a celebrity contestant on the show.”
Richard Halliwell, Commercial Director for Dancing With The Stars at BBC Worldwide commented: “Helping Strictly fans who may be suffering from withdrawal symptoms when the show is off-air here in the UK is our goal here at BBC Worldwide. In addition to rolling out brand extensions such as cruises and an intimate live UK theatre show this summer, the Strictly Keep Dancing online game offers fans a really accessible and exciting way to interact with the brand during the dancing dry spell.”
The Dancing with the Stars format launched as Strictly Come Dancing in the UK in 2004 and since then, the format has been licensed to more than 40 countries across six continents and is broadcast in over 80 countries around the world.