Sadlers Wells announces record year for 2009/10

October 26, 2010

Ballet, Ballet News, Press Releases

SADLER’S WELLS ANNOUNCES RECORD YEAR FOR 2009/10, the UK’s leading dance house, announced its highest audience figures ever at its Annual Press Conference today: a record 600,000 for 872 performances of 136 productions.

Sadler’s Wells

Interest in dance has increased dramatically. Dance is now second only to football as the most popular activity among schoolchildren, and ranks first among girls. Five million Britons of every age and class, and both genders, are now participating in dance classes and sessions every week.The record figures for Sadler’s Wells are published in its Annual Report, which goes online today:

Achievements of the year include:

•    A total of £13 million taken at the box office with 65% of turnover coming from ticket sales. Total turnover for the year was £19.8 million.

•    39% of the tickets were priced under £20

•    There were nearly 3 million visitors to the website and online ticket sales accounted for 75% of total box office.

•    22 new Sadler’s Wells productions were presented in 2009/10. Highlights included the centenary celebration of Les Ballets Russes, In the Spirit of Diaghilev; the major survey of recent work by seminal choreographer William Forsythe, Focus on Forsythe; Svapnagata, the two-week festival of Indian music and dance curated by Nitin Sawhney and Akram Khan; and Eonnagata, a major collaboration between Sylvie Guillem, Russell Maliphant and Robert Lepage with costumes by Alexander McQueen.

•    In 2009/10 there were more offsite projects than ever before ranging from Electric Hotel, which was staged against the dramatic backdrop of the last remaining Victorian Gas Holder at King’s Cross Central, and William Forsythe’s company at Tate Modern, to festival appearances at Latitude in Suffolk and the Tower Festival at the Tower of London. The collaboration with Askonas Holt and Raymond Gubbay Limited bringing large-scale works to the London Coliseum saw visits from Ballet Nacional de Cuba with Carlos Acosta, American Ballet Theatre and Birmingham Royal Ballet.
•    Leading companies from around the world included the Flemish company, Rosas, the Mark Morris Dance Company from the US and Danza Contemporanea de Cuba.

•    Awards included: Five 2010 Olivier Award Nominations; a 2009 South Bank Show Award Winner and a Ballettanz Production of the Year Award Winner.

•    Sadler’s Wells has created the online Global Dance Contest, using YouTube to reach an international audience, aiming to seek out the next generation of dance talent. The first contest attracted 170 applications from 34 different countries.

In 2009/10 performances were presented at the main Rosebery Avenue site, the West End venue the Peacock Theatre, the Lilian Baylis Studio and at seven offsite venues.

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4 Responses to “Sadlers Wells announces record year for 2009/10”

  1. Jude Says:

    How absolutely terrific! They are a wonderful company!

  2. May Says:

    Sadlers Wells have a brilliant dance policy that many should learn from – especially their discount policy (20 per cent off if you book several shows or more, and can be ANY combination of shows, including different companies). And prices that range from profitable to reasonable, without making dance fans bankrupt.


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