THE WASHINGTON BALLET ANNOUNCES COMPANY’S FIRST iPhone APP
WASHINGTON, D.C. – The Washington Ballet (TWB) announces the TWB iPhone app. Created in collaboration with snAPPdecisions.com, the TWB iPhone app will allow patrons to access information such as performance dates and times, photos, videos, ticketing, dancer biographies and make donations.
Information for The Washington School of Ballet (TWSB) including class descriptions, scholarship information, faculty bios, videos and audition information can also be found on the app.
“I’m already using the TWB app every day—it’s great to check for show times, open enrollment class schedules and find out more about our artists,” stated TWB’s Artistic Director, Septime Webre. “And The Nutcracker game is fun-as-heck. We’re thrilled to offer this for our patrons.”
“The real challenge – and fun – of doing this project came in figuring out how to perform this marriage between ballet and digital mobile technology,” stated Sherone Rabinovitz, Founder and CEO of snAppdecisions, a mobile apps development company. “It’s quite the mix of sensibilities! But TWB under Septime’s leadership has always been quite cutting-edge and forward-thinking, so the environment for this sort of fusion was definitely right. I think we succeeded in achieving a really nice balance with this App and managed to capture the essence of TWB’s spirit”.
Patrons may download the TWB app for free from the Apple iTunes App Store.
TWB iPhone App:
Released: Oct 24, 2012
Size: 5.9 MB
Seller: Sherone Rabinovitz
ABOUT THE WASHINGTON BALLET
Originally founded as The Washington School of Ballet in 1944 by legendary ballet pioneer Mary Day and incorporated as a professional company in 1976, The Washington Ballet (TWB) is one of the pre-eminent ballet organizations in the United States. TWB built an international reputation presenting bold works by choreographers from around the world, including Choo-San Goh, Christopher Wheeldon, Mark Morris, Twyla Tharp and Nacho Duato, as well as Neoclassical masterworks and fresh stagings of 19th century classics. Under the leadership of Artistic Director Septime Webre and Executive Director Peter M. Branch, TWB has embraced a three-part mission: ensuring excellence in its professional performance company; growing the next generation of dancers through its Washington School of Ballet; and serving the community in which it resides through robust community engagement programs.